The Swedish culture has always been an interesting and
balanced mix of values and sex appeal, but these two mustn’t be seen from the
conventional prism.
It’s interesting that Sweden has a reputation for being sexy
–not because they have a thing for sexy attires but because they unapologetically
celebrates nudity, but lately they are on a spree of Europeanizing themselves. The
time of 1980’s when people were unabashed enough to romp topless on beach has
surely faded away and Sweden has become more conservative as a country, but
surprisingly enough the unique perception that the country has for sensuality
still persists. Traditionally when it comes to sensuality, Sweden has preferred
to be as natural as it can. In other words their conception of sensuality is
not flimsy as found to be in other countries.
The craze they have for the wooden clogs (men and women) propagates
the same idea through the retro Swedish sultriness associated with them, which
is not at all the overtly fabricated stereotype, but is rather pure. The
prominent sensuality of Swedish wooden clogs is a fascinating blend of the
feminine fashion and good old Swedish design or lagom, as called in Sweden. All
of Swedish clogs are products of natural grain leather and wood. The shoes are
sustainable, long-lasting, and handmade, and are highly biodegradable, thus
playing their part in propelling the eco-friendliness.
Talking about the connectivity of the Swedish clogs with
rest of the world, Sweden has relatively smaller market and niche products are
seldom held back in such economies. They always make way into bigger
international markets by generating buzz through the social media. This new
generation Swedish people are well in tune with the pulse of the international
market and are adventurous enough to go for start-up. They are being raised in
a more creatively enlightened Sweden that has opened its arms for free
education, social security, funding its young entrepreneurs who dare to think
big. In such an open economy people can believe in their ideas which will
surely lead to a Sweden that will have an equal share of style, sex, and an
ambition to be a part of a wider world.
No comments:
Post a Comment